CI / Typeface

The new CI is a representative
and essential visual symbol of HD Hyundai.

The Forward Mark, shaped like an advancing arrow, is composed of shades within the green spectrum, embodying the unity of HD Hyundai's diverse businesses and our commitment to innovation and relentless challenges for the future of humanity.

Color System

HD Green and HD Blue are the signature colors that represent HD Hyundai,
symbolizing our commitment to sustainable and smart business practices that are aimed towards future growth.

HD
ECO GREEN

Pantone 802C
C60 M0 Y100 K0
R0 G230 B0
#00E600

HD
HERITAGE GREEN

Pantone 354C
C85 M0 Y100 K0
R0 G173 B29
#00AD1D

HD
PROSPERITY GREEN

Pantone 348C
C100 M0 Y100 K30
R0 G130 B51
#008233

HD
DISCOVERY BLUE

Pantone 287C
C100 M80 Y0 K25
R0 G48 B135
#003087

HD
TRUST BLUE

Pantone 655C
C100 M75 Y0 K60
R0 G37 B84
#002554

Signature Typeface

The signature typeface harmoniously combines the Forward Mark and logotype,
suitable for both digital and offline media contexts.

Whitespace Regulations

Maintaining ample whitespace around the CI ensures optimal visual impact.

Korean-style CI

English-style CI

HD Hyundai Typeface (English)

@1W&ㅎL8Yㄹㅁhiㅎ?6*ㅈ=%ㅌ$ㅆ#5Fㅍq9pㅊㅇ=+^^*ㅃkㅋPa#BZ!()

HD Hyundai Typeface (Korean)
Medium

Leading innovations
and relentless challenges
Empowering a Sustainable Future

This newly established typeface is designed to maximize the branding impact of HD Hyundai.
It can be chosen for a variety of purposes including titles, body text, documents, advertisements, and web applications.
It has been designed with three types of boldness (Light, Regular, Bold).Meet the HD Hyundai typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986 special letters.

HD Hyundai Typeface (Korean)
Bold

Leading innovations
and relentless challenges
Empowering a Sustainable Future

This newly established typeface is designed to maximize the branding impact of HD Hyundai.
It can be chosen for a variety of purposes including titles, body text, documents, advertisements, and web applications.
It has been designed with three types of boldness (Light, Regular, Bold).Meet the HD Hyundai typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986 special letters.

HD Hyundai Typeface (Korean)
Light

Leading innovations
and relentless challenges
Empowering a Sustainable Future

This newly established typeface is designed to maximize the branding impact of HD Hyundai.
It can be chosen for a variety of purposes including titles, body text, documents, advertisements, and web applications.
It has been designed with three types of boldness (Light, Regular, Bold).Meet the HD Hyundai typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986 special letters.

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