HD Hyundai Infracore's DEVELON: Rapid Growth in Ethiopia, Africa's Key Market
▶ Sales surged to 1,300 units, reflecting an impressive 470% growth compared to last year, fueled by the growing demand for gold mining equipment.
▶ Develon's strategy for emerging markets is showing positive results, having successfully created a new strategic market in Africa.
▶ Improving localized sales and service operations, which includes the opening of a new branch in Ghana.
On the 6th, HD Hyundai Infracore's DEVELON announced significant growth in Ethiopia, with sales reaching 1,300 units this year—an impressive 470% increase compared to last year.
The increase in sales can be largely attributed to DEVELON's effective strategies targeting emerging markets in Africa, as well as rising demand for gold mining equipment driven by the expansion of local gold mining projects in Ethiopia.
The leading model driving this success is DEVELON’s 36-ton excavator, DX360, which accounts for 90% of the equipment sold in Ethiopia, with more than 1,100 units sold this year alone.
Ethiopia has numerous small- to medium-sized gold mines, where equipment frequently shifts between work sites depending on the production stage. These sites often require machinery to operate for extended hours. The DX360 is an ideal choice for these demanding conditions thanks to its structural rigidity, fuel efficiency, and excellent maneuverability.
In a September announcement, the Ethiopian government reported a remarkable 162% year-on-year growth in the mining sector for the 2024/2025 fiscal year, with gold exports reaching a record high of $3.4 billion.
To strengthen its presence in this thriving market, HD Hyundai Infracore has developed localized sales and service operations. The "Develon Care" program includes regular inspections of customer equipment and builds brand trust by providing technical training and support for dealers, as well as assistance with local exhibitions and promotions. Going forward, the company aims to develop equipment supply and service programs tailored to the needs of mining and civil engineering sites in each country.
Additionally, HD Hyundai Infracore is expanding its footprint in key West African markets by opening a branch office in Accra, Ghana, in 2023. This move aims to establish a distribution network and improve customer service in the region.
An official from HD Hyundai Infracore stated, “Our success in Ethiopia shows that our strategy of expanding into emerging markets, instead of relying solely on China and advanced markets, has produced tangible results.” The official also mentioned the company's plans to explore additional strategic markets in Australia and Southeast Asia.
2025.11.06