▶ To be deployed in public works projects for flood prevention and infrastructure safety
▶Sales and service strategies tailored to the archipelagic nature of the Philippines prove effective
▶Plans to expand market share with high-quality products manufactured at global hubs
HD Hyundai Construction Equipment has demonstrated its global market competitiveness by securing a large-scale construction equipment supply contract at the beginning of the year.
The company (CEO Choi Cheol-gon) announced on the 19th (Sunday) that it had recently won the bid for medium-sized excavators tendered by the Philippines Department of Public Works and Highways (DPWH). The order includes a total of 122 units: 48 units of 21-ton excavators and 74 units of 22-ton excavators, equivalent to 36% of the company's total sales in the Philippines last year.
The 22-ton excavator model, awarded in the contract, features an H-type undercarriage frame structure, which ensures exceptional torsional rigidity and impact absorption, enabling stable performance even in high-load operations. Additionally, a precision-controlled hydraulic system enhances fuel efficiency and work productivity.
HD Hyundai Construction Equipment plans to supply these units to the DPWH from this month through March. The equipment will be deployed for flood prevention works along the Labangan River on Mindoro Island in central Philippines.
Mindoro Island frequently suffers from flooding and river overflow due to heavy rainfall. To address these issues, the Philippine government is undertaking infrastructure projects such as constructing embankments, river maintenance, and expanding drainage facilities to protect regional safety and infrastructure.
The company has strengthened its localized sales and support by strategically placing sales offices on major islands, considering the geographic characteristics of the Philippines as an archipelago. This locally tailored sales and service approach has been evaluated as a key factor in securing this contract.
Additionally, the stable logistics network established through the parts supply center of the neighboring Indonesian subsidiary also positively contributed to winning the order.
Building on this contract, HD Hyundai Construction Equipment plans to actively target infrastructure and resource development demands in major Southeast Asian countries, including anticipated investments in public infrastructure projects following the Philippine general elections in May, to further expand its market share.
A representative of HD Hyundai Construction Equipment said, "The quality competitiveness of our medium-sized excavators, capable of stable performance even in challenging terrains, has been recognized. We will continue to expand our global market share with high-quality products manufactured in Korea, India, and China."