The competition between the world’s top construction OEMs is fascinating to observe as they battle for market share in the developed (but often highly regulated) markets of Europe and America while simultaneously trying to gain a foothold in emerging markets with great potential, such as India and Indonesia. A main way that they can differentiate themselves from their competition is through technology and different power options.
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At Bauma Munich 2025 Cheol-gon Choi, President and CEO at HD Hyundai CE, sat down with Construction Briefing for a wide-ranging interview that touched on many subjects. 

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Interview: Hyundai looks to partnerships, tech and hydrogen to drive growth